Comments on: Effective online menus for restaurants http://blog.increosolutions.com/2009/02/effective-online-menus-for-restaurants/ Increo Solutions Corporate Blog Fri, 18 May 2012 08:50:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Kimber Lockhart http://blog.increosolutions.com/2009/02/effective-online-menus-for-restaurants/comment-page-1/#comment-4953 Kimber Lockhart Mon, 23 Feb 2009 22:28:43 +0000 http://blog.increosolutions.com/?p=416#comment-4953 Vitaly, Absolutely, and that's why embedit.in is so cool. Instead of having to make all the changes twice (as HTML menus require), restaurateurs can update a PDF and then embed that PDF in their website (as easy as linking to a PDF). All the benefits of in-page viewing without the hassle. Certainly customers don't make decisions based on week to week changes, but they do make decisions based on whether they can quickly look over the menu of a new place to get a feel for its cuisine. A download barrier in front of that menu seems inconvenient and unnecessary. Perhaps there are restaurants out there that don't want customers to see the menu prior to visiting, but I'm not sure that's a positive sign! Vitaly,

Absolutely, and that’s why embedit.in is so cool. Instead of having to make all the changes twice (as HTML menus require), restaurateurs can update a PDF and then embed that PDF in their website (as easy as linking to a PDF). All the benefits of in-page viewing without the hassle.

Certainly customers don’t make decisions based on week to week changes, but they do make decisions based on whether they can quickly look over the menu of a new place to get a feel for its cuisine. A download barrier in front of that menu seems inconvenient and unnecessary.

Perhaps there are restaurants out there that don’t want customers to see the menu prior to visiting, but I’m not sure that’s a positive sign!

]]> By: Vitaly Golomb http://blog.increosolutions.com/2009/02/effective-online-menus-for-restaurants/comment-page-1/#comment-4805 Vitaly Golomb Fri, 20 Feb 2009 18:51:40 +0000 http://blog.increosolutions.com/?p=416#comment-4805 Actually most restaurants are not savvy with desktop publishing (or web content management). So what they will do is PDF the monthly/weekly/daily images of their menus and simply link them on their site vs. reentering all the information twice in two different mediums. From the perspective of marketing (and customer conversion), I would say that most people don't make their decisions on restaurant of choice for the evening based on the small menu changes week to week. You can validate this by looking at the site of the top Zagat rated restaurants and seeing how little emphasis they put on the "menu". Most times they will have general descriptions of typical dishes, etc. Just another perspective. Hi from SVII, Vitaly Actually most restaurants are not savvy with desktop publishing (or web content management). So what they will do is PDF the monthly/weekly/daily images of their menus and simply link them on their site vs. reentering all the information twice in two different mediums. From the perspective of marketing (and customer conversion), I would say that most people don’t make their decisions on restaurant of choice for the evening based on the small menu changes week to week. You can validate this by looking at the site of the top Zagat rated restaurants and seeing how little emphasis they put on the “menu”. Most times they will have general descriptions of typical dishes, etc.

Just another perspective.

Hi from SVII,
Vitaly

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